Will Smith has been working in the Medicare insurance space since October 2005, with experience on both the captive and independent sides of the industry. In 2014, he launched his own independent agency, allowing him to focus fully on objective guidance, long-term client relationships, and service-first support.
His approach is rooted in the belief that an agent’s role is to help clients make an educated decision, not to sell a specific plan. Medicare choices should be based on a client’s preferences, budget, priorities, and how coverage will function for them over time; not by sales pressure or limited plan offerings. As an independent agent, Will represents the majority of available plan options, which allows him to focus on finding coverage that fits the client’s needs instead of asking the client to accept plan limitations.
In addition to plan selection, Will places strong emphasis on ongoing service. While agents cannot change benefits or provider networks, they can remain accessible, answer questions as plans and needs change, and proactively offer annual plan reviews. By combining experience, independence, and consistent client support, Will helps Medicare beneficiaries make confident decisions and remain supported well beyond enrollment.
